Client—Jolly Boy's Brewery
Project—Branding
For Barnsley-based Jolly Boy’s Brewery, I developed a distinctive visual identity for their beer pump range. The project began with the creation of a custom typeface that pays homage to Barnsley’s industrial heritage – featuring slashed cut-outs in selected letterforms to evoke the look of embossed metal and carved signage. This tactile, crafted feel was balanced with bright, contemporary colours, ensuring each pump stood out vividly on the bar while retaining a strong connection to local character and craftsmanship.
