Client—ASAP Digital
Project—Litho Poster
ASAP wanted a bold way to announce their new onsite litho printing service — something that didn’t just tell customers what they could do, but showed it. I designed a large-format A1 poster that brought litho’s precision and richness to life using two spot colours: deep black and shimmering metallic bronze. The typography became an optical illusion, drawing the viewer in and inviting them to hang the poster, step back, and watch the hidden message appear.
